Our Process
Our Unique Approach to Orthodontic Marketing
Our marketing process was developed inside of Dr. Stuart Frost's orthodontic practice, Frost Orthodontics, in Mesa, Arizona. Through our efforts, the practice grew over 200% in revenue, and the team grew from 18 to 30 in 18 months. All while preserving the amazing culture and patient experience.
Step 1. Fortify Your Brand
"Your business is a direct reflection of who you are as a person."
Effective branding is more than just a cool logo and a pretty website. The way your patients experience you and your brand will impact their decision choosing you as a practitioner. We'll help you look as amazing on the outside as we know you truly are on the inside.
Social Media Content Capture
Effective social media content shows the amazing moments that are happening in your practice every day. With our Media Makeover, our team will capture those moments and post them on your social media channels.
Capture Your Story
Connect with potential patients by giving them an insider's look in to who you are, and why you love what you do.
Capture Your Patients’ Stories
More than just a testimonial, capturing your patients' stories and experiences can create compelling content that is authentic, and connecting.
Capture Your Team Members’ Stories
Your patients spend the most time with your team members. Showcasing their personalities can help patients feel more connected to your practice.
Connect With Patients Through Your Digital Presence.
Professional Video For Your Website. Custom Content For Your Social Media.
Step 2. Build a New Patient Machine
Using the latest tech and following market trends, we build solid ad campaigns that produce a consistent flow of leads, resulting in more new patients walking through your doors.
Schedule a Free Strategy CallMeta & Google Ad Managment
With over a decade of digital marketing experience, we have developed a process and strategy that produces high quality ad campaigns that are catered to your practice and community. What works for one practice, may not work well for another. We work closely with you and your team to optimize your ad strategies to get the best results for your practice.
Custom Landing Pages & Funnels
Most websites aren't optimized properly to capture leads or get new patients to call your office. Using the same aesthetic of your practice and website, we create custom landing pages and funnels for your ad campaigns using the media assets we captured while in your practice.
Marketing Automation & Lead Tracking Tools
Using our software Rocket Ortho, we are able to create automations that improve lead quality, and give your team the tools to properly track and follow up with the leads we generate. We work with your team one-on-one to train them on best practices for lead follow up and tracking, which brings more new patients.
DM Automation & Chat Bots
At Smile Connect, we are a little on the nerdy side when it comes to tech. That's why we leverage current tools and strategies such as DM Automation and Chat Bots to create a better experience for your patients throughout the lead capture process.
Step 3. Accelerate Your Practice
“When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.” -Pearson's Law
With a solid foundation of a good branding and digital marketing strategy, optimization becomes the name of the game. We'll help you accelerate your practice growth with regular reporting and consulting calls, custom hiring, training and onboarding strategies, and more!
Schedule a Free Strategy CallMonthly Reporting Calls
We meet with you every month to discuss changes and optimizations in your social media and advertising strategies, focusing on maximizing your ROI.
Practice Growth Consulting
With over 30 years of combined industry experience, we'll help you optimize your internal processes to support your growth. We specialize in team/office culture, patient experience, sales processes, and even clinical efficiency.
Hiring, Training, & Onboarding Strategies
Finding the right people for your team and getting them up to speed is not easy. We'll guide you through getting clear on your culture and core values so you can find the right people for your team.
Custom Training Manual
Training new team members can be one of the most stressful and expensive aspects of running your practice. We'll help you decrease your onboarding time and create consistency in your practice by building a custom digital training manual.